The word "webinar" is a combination of the words "web" and "seminar". From this, you can deduce that a webinar is a lecture or seminar that is held or facilitated online.
There has been a steady increase in the popularity of webinars, partly because it is cost-effective and convenient way to interact directly with your target audience from the confines of your home or office.
But what sort of things can an organizer do to ensure the success of a webinar?
According to one Webinarjam Studio review, these are as follows:
1.) First, determine if a webinar is really the best sort of medium for your material. While there are plenty of advantages that come with opting to organize a webinar, it is not a one size fits all type of medium
For example, webinars are great if you are trying to teach an audience of dedicated members or listeners. However, you may want to stick to a traditional seminar or training lecture if you want to make sure that your audience is truly listening to and absorbing the material. The trouble with people who listen in from the home or office is that these venues often present a lot of distractions that can get in the way of the attendees' absorbing all that they can from the event.
The bottom line is, consider the needs of your target audience and then consult with those with experience in setting up webinars; that way, you can determine the most appropriate medium.
2.) Have a good support team in place. Even with the help of good webinar platforms like Webinar Jam Studio, it would still be advisable to have assistants. This is especially important if you will be dealing with a large group of people and are also one of the key speakers at the event.
Assistants who are familiar with the mechanics of your chosen webinar platform can prevent you from worrying about the more technical aspects of the webinar. They can also make the experience a lot smoother for the attendees in case issues like difficulties in participating in the webinar chat may arise.
Hiring a good organizer also makes a big difference in the success of any webinar since they take care of choosing the topic, finding the right speakers, marketing the event, and facilitating the audience’s participation. Unless you are highly experienced in organizing and facilitating webinars, you would be better off finding a trained organizer rather than taking on the reins yourself.
3.) Choose the right speakers. The right speaker/s can make or break your webinar. For starters, make sure that your chosen speaker’s expertise is relevant to the topic at hand. It would also be wise to ensure that their credentials are unquestionable and that they are comfortable with addressing a large albeit virtual crowd.
Once you have booked your speaker for the event, you should also brief them on the key demographics (e.g., age, gender, occupation) of your webinar’s audience so that they can adjust their presentation style accordingly.
4.) Set a time limit for your webinar
It can be quite difficult to sustain a virtual audience's attention span for more than two hours, so keep the duration of your webinar within this time limit. If you really have a lot of material to cover, then you may also want to consider having a series of two-hour webinars over the course of a few weeks.
5.) Prepare the format of your webinar. A good example of a helpful webinar format is as follows:
Opening remarks. This is where the organizer welcomes the audience and reiterates the webinar's purpose and what will be covered. Often, the main speaker is also introduced.
b. Speaker's presentation. The floor now belongs to your assigned speaker, and s/he proceeds with the presentation.
c. Interview with the speaker. Organizers or other speakers can then ask the previous speaker questions about the latter's presentation.
d. Interactive open forum. Towards the end of the webinar, you can allow your audience to pose their own questions or remarks about the topic.
Stick to this basic tips and your webinar should be a great success.