Even though many business owners do not consider aerial advertising when they are planning their yearly marketing budgets, it may be wise for them to reconsider this marketing strategy. In fact, there are several advantages that businesses can gain when they use aviation as a tool in their marketing arsenal. There have been examples of aerial advertising being more effective than the more traditional ways of advertising.
This is why if you are a business owner, you should consider this type of advertising when you are planning your annual budget for marketing. Your return on this investment can be quite significant.
One of the first advantages to using advertising by Aerial Beacon is the unique or shock factor your company will create. Most companies do not utilize this type of advertising, and this is the one way that your business could be set apart from your competitors. This type of advertising is not seen very often, and this could work to your benefit.
Imagine being able to engage consumers while they are enjoying a nice picnic in the park, or enjoying a beautiful day at the beach. If you choose to advertise your business in this manner, your company will become memorable. As consumers watch your banner fly across the sky, your audience will be focused on the message you are trying to convey.
Despite what many business owners think, aerial advertising is very cost effective. You have the ability to reach many more people at once than you could with other types of advertising. For example, if you choose to television advertising, there is no guarantee that consumers will not turn the channel during a commercial break. However, through this alternative advertising, you will not lose precious advertising dollars on ads that no one sees.
Better Consumer Recall
Studies have shown that consumers can recall aerial ads better than other types of print ads. Over 75% of people who saw an airplane advertisement could recall what was being advertised. This percentage is greater than print ads, television ads or radio ads.
Finally, advertising by aerial means is not intrusive. You will not be bombarding consumers with your advertisements in their homes, offices or other personal spaces. Consumers will not feel as though you are invading their space, and can provide a better consumer experience.
Aerial advertising can be static, or it can be dynamic. If you are trying to reach a large audience, strategically placed advertising in the sky can be very effective.