SMS or Text Message Marketing has many benefits over other forms of advertising and we will take some time to explain what those are. In most forms of online marketing, you have to do a lot of waiting around and building before you see any results. Take for example SEO, with SEO you have to build a website, fill it with good content, create high quality back links, build social signals and do all these things regularly and then have to wait weeks or months before you see any results whatsoever.
Even with so-called fast forms of online marketing like PPC and other forms of paid traffic, you have to wait for your ads to be placed and then wait for someone to see them and hope that they like what they see enough to click on them. The other issue is, that you will only get as much traffic as you can afford to pay for. It is easy to blow your entire marketing budget in a few days on a paid traffic campaign.
With SMS Marketing all the power is in your hands. Once you have the right type of software to send these messages and once you have a list--- it is all plain sailing. All you need to do, is to create your campaign and then send it to the right target audience. Instead of waiting for people to see your ads, visit your site and then respond-- with Text Message Marketing you send messages directly to the people on your list. You can send these messages whenever you want. You quickly learn what works and what doesn't work. It doesn't take days or weeks. It doesn't mean using someone else's paid traffic platform or any of that stuff. You simply market directly to the people who are on your list.
What makes this all possible is that people really love and are addicted to their Smartphones. Most people have their phones or tablet on their person or near them 24/7 and this means that you can market to them at all hours of the day, not that this is advisable, who wants to be woken up by a marketing message at 3am! With text messages, most people have visual alerts and they even see the messages that they don't want to see. What this means is that you message will be viewed no matter what. If you pick the right demographic, you conversion rates are going to be really high and your view rates are going to be higher than any other form of online marketing--- dare we say any form of marketing, period.
Text Message Marketing works and it is something that benefits all sorts of business models. It works for people selling products and services. It works if you want to go after a direct sale or if you are doing awareness marketing or even brand marketing. It can even be used just to keep people informed like a modern take on an email newsletter list. There are so many ways that you can make SMS Marketing work with what you are doing and sending SMS online makes it even easier. It is a great tool and something that more marketers need to implement and add to their array of tools.
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