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How To Get Internet Traffic

There are two primary ways to get internet traffic in the modern digital age. These are SEO which stands for Search Engine Optimization and SEM which stands for Search Engine Marketing. There is also display advertising but it is often easier to start with search.

SEO is the natural search results in Google or Yahoo or any other search network. These are the ones that show up below the ads and you don't have to pay to show up there. SEM is the actual advertisements. Both methods of getting traffic have their own advantages and disadvantages which I will go through. SEM is actually my main skillset. One of the biggest misconceptions is that people don't actually click the ads when they are searching. I can tell you from first hand experience that this is very false. A significant percentage of people click the ads on a regular basis. SEM works on a cost per click basis which means that you only have to pay when someone clicks on your ads. You are often rewarded for high click through rates however, so it is better if more people click on your ads.

The game with SEM is this. Say you are selling an E-book for $10. Let's say you are able to pay google to get clicks to your site for 10 cents. That means that if 1/50 people that come to your site (2% conversion rate) purchase the e-book, you will constantly double your money. If you are able to get a lot of traffic you will be very rich. Optimizing a campaign like this is beyond the scope of the article but the trick is really to come up with great keywords, great ads and then test all those things to do what works.

The trick with Albuquerque SEO is two fold. First you need to have a lot of quality content. This is because if the title of your article matches a search query you are much more likely to show up for that search query. Also Google keeps track of how long people spend on your site so if they leave too quickly it will hurt your ranking.

The second factor Google looks at is who is linking to your site, which sites are linking, and how reputable are the sites. If you have a lot of links from sites like the New York Times and The Guardian these are very reputable links and will greatly improve your ranking. If your Mom puts a link to your page on your site it will not have a great positive influence. Getting traffic is a huge job but hopefully this article will give you a good start!

Categories: SEO


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