Search engine optimization (SEO) has become increasingly popular over the past decade, yet a huge number of business owners and marketers remain clueless when it comes to the actual techniques used to boost search visibility. This is why many choose to hire a SEO firm to the job for them. But this, too, can be a problem as all SEO companies will tell you that theyre the best fit for the job. How can you tell which one best meets your needs? Here are some things to look out for:
1. Have a look at their own SEO.
You might think that an SEO firm that ranks at the top must know what theyre doing, thus making them the best choice. But things arent as straightforward as that. They might be ranking because theyre using an old domain and theyve been in the industry longer than the others. On the contrary, they might not be ranking since theyre still new, which isnt to say that they dont provide high quality services. Instead of focusing on the rankings, see whether theyre doing things correctly.
Search for their company name and see if their website shows up at the top of search results. Also read their meta description and ask yourself whether youre compelled to click through to their site. Their other online properties must also show up such as their social media profiles.
2. Look at their portfolio.
Most SEO companies have a dedicated page in their website where you can see testimonials or at least a list of the previous clients they have worked with. You will also find a lot of firms showcasing the logos of Fortune 500 companies on their site. Dont be easily fooled; many use these logos simply because they know they wont be checked. Its far better to ask the company for actual links to the sites they worked on and have them discuss to you what they have done.
3. Check their price point.
If you come across a SEO service provider that offers any form of standardized pricing, you better take it as a red flag. This is an indication that theyre not after the best interests of your company. For instance, paying $500 for 20 keywords tells you that the SEO firm limits the service they want to provide. After theyre done with the 20 keywords, they wouldnt care about your site anymore unless you pay for another service. A reputable company would first evaluate your site, discuss what your business goals are and explain to you what things must be done to your site. Only after these steps would the company offer a quote.
4. Let them ask questions.
The best SEO firms ask a lot of questions to their clients. When you first speak with an SEO West Midlands consultant, it might seem like youre being interviewed for a job. This is normal as the SEO consultant tries to gather as much information as possible regarding your website and target goals. This is a sign that the SEO firm genuinely cares about your business and not just their bottom line.
5. Do they communicate effectively?
Keep in mind that youll be working with the SEO company for a long time. From the beginning, try to evaluate whether you can work with the firm for the long term. Ensure that they communicate with you effectively. Do they provide monthly reports? Do they explain things in such a way that you fully understand all the terms? Are they producing the results you expected? These questions will help you determine whether youve found the right SEO agency for your business.
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